SEO (Search Engine Optimization) is important for any website or business. However, there are two main types and each has its own good and bad points. It is important to understand about each so that you can make an educated decision as to what you want to use for your business.

Pros/Cons of Paid SEO

Paid search or paid SEO is also called PPC (Pay Per Click) and is considered a form of sponsored search advertising. There are many examples available, including Bing and Google AdWords. LinkedIn and Facebook are also starting to provide PPC options.

PPC is a marketing strategy that allows companies to pay for their ad to be included exclusively or non-exclusively on result pages of search engines. It is generally based on specific keywords and each time someone clicks an ad, you pay a specified rate to the search engine. Ready-made company . You can receive different placements of ads and designs based on the cost you pay per click.

A positive of paid SEO is that your ad will be listed on the first page of the results page for specific keywords that you designate. However, this can become quite expensive, especially if you have a lot of competitive words and the options you choose.

Pros/Cons of Organic SEO

Organic SEO includes a lot of marketing strategies. The quality score you receive is based on the key phrase density and whether it has cross links and external site links.

The positives of this type of SEO are that it is free and you can get a higher traffic volume by using this option. Your business will also be considered more trustworthy and better quality. Company structures . However, a first-page ranking is quite important to this kind of SEO, which can be difficult or near impossible to get. You will be devoting a lot of your time to develop an organic SEO campaign.